Maks Giordano is a Strategic Advisor, Keynote Speaker, and GenAI Coach with over 25 years of experience leading innovation projects for global brands like Apple, Lego, Red Bull, and Mercedes, as well as numerous mid-sized companies and family-run businesses such as Viessmann, Voith, and Festo.
He began his career in the 1990s at ID Media, later joining the management board of MetaDesign and co-founding Iconmobile – one of the world’s first mobile agencies. After working in Sydney, New York, London, and Tokyo, he took on a global innovation leadership role at ProSiebenSat.1 in 2008, overseeing Innovation, Games & Mobile.
Today, he supports companies in sustainable transformation and corporate innovation – with a focus on co-creation, workshop facilitation, and the strategic use of Generative AI. Giordano teaches Innovation Management, is a published author, and holds an MBA in Media & Communication from the University of St. Gallen.
Me, Myself and AI: How the Exponential Rise of Generative AI Is Transforming Every Aspect of Business
We are at the dawn of a new era: Generative AI is transforming not just tools or processes, but entire ways of working, roles, and innovation cycles. What was yesterday’s science fiction is today’s reality.
In his keynote, Giordano demonstrates how GenAI can become an accelerator, creative partner, and strategic game‑changer—whether in marketing, HR, product development, or customer service. But what does that mean for teams, leadership, culture, and value creation? And how do we set the right course today so as not to fall behind tomorrow?
Join an inspiring journey through the present and future of work—with concrete examples, clear insights, and an invitation to actively co‑create the future.