netforum2025 - Pioneers of the digital revolution

Petra Jenner is an accomplished business and technology executive with over 25 years of international experience and a strong instinct for growth and innovation. Her expertise spans go‑to‑market strategies, multi‑channel management, digital transformation, and modern workplace environments.

After seven years as General Manager at Microsoft in Switzerland and Austria, Petra joined Salesforce, where she played a leading role in building the European Innovation and Transformation Advisory Services, and later took on leadership of the Commercial Business in the EMEA region and Emerging Markets & Israel.

Since 2016, Petra has been shaping corporate strategy for the EMEA region as General Manager and Senior Vice President at Splunk, overseeing go‑to‑market strategy and the company’s regional growth.

Strategic Leadership in Disruptive Times: Securing Long-Term Success Through AI and Digitalization

Digitalization and AI: A Leadership Matter – Not Just a Departmental Issue.

Digitalization and artificial intelligence must be embedded in corporate strategy. They are not merely IT topics, but critical levers for future readiness, growth, and resilience. These technologies do not just transform processes—they fundamentally change the way we think, make decisions, and lead.

However, technology alone is not enough. Its impact depends on a culture that embraces change.
Today’s leadership means embodying this culture—and empowering employees to actively shape the transformation.

James Cameron Glickenhaus is a film director (The Exterminator, Shakedown), investment manager, and founder of Scuderia Cameron Glickenhaus (SCG). As the creative mind behind SCG, he designs sports and race cars that stand out for their performance, visionary design, and pioneering propulsion technologies. His latest project: a hydrogen-powered pickup truck built for the Baja 1000 – a true endurance test for alternative, zero-emission drivetrains.

Since 2024, Scuderia Cameron Glickenhaus has been partnering with the dtm group. The focus of this collaboration is the real-time analysis of telemetry and aerodynamic data. To achieve this, the motorsport team relies on Vaiking, an AI-driven software solution developed by dtm. The goal is to continuously optimize the overall efficiency of the race cars.

For Jim Glickenhaus, one thing is clear: motorsport and the IT industry must act together to drive the transition to a zero-emission future.

Hydrogen transformation in the mobility sector

Kilian Wagner has been working at Germany’s digital association Bitkom since completing his studies in political and administrative sciences – initially as a policy officer, and today as Head of Sustainable Digital Infrastructures. He is responsible for the entire field of data centers, oversees the political framework, and coordinates studies, guidelines, and position papers. He maintains close dialogue with both the industry and policymakers.
His mission: to establish Germany as a strong and sustainable data center location – digitally sovereign, innovative, and future-proof.

Data Centers as a Strategic Key Resource: Between Ambition and Reality

Ongoing digitalization and the rapid rise of artificial intelligence are drastically increasing global demand for computing capacity. While leading nations are consolidating their technological leadership in data centers through massive investments, Germany risks falling behind. Yet high-performance data centers are not only the technological backbone for AI, cloud services, and all digital applications, but also a strategic asset for transformation, economic competitiveness, and digital sovereignty.

This talk highlights the current state of the German data center market, provides international benchmarks, and illustrates where Germany is lagging. At its core lies the question of how politics and business can jointly set the course to ensure that Germany remains not just a user but also a shaper in the global competition for data, AI, and digital infrastructures.

Staffan Reveman works as a consultant on energy and location issues related to energy-intensive industries, especially digital infrastructure.

Staffan follows and comments on energy policy in the Nordic countries and in Germany, mainly through the business press and numerous keynotes.

Digital Infrastructures in the Electricity Crisis – Steering or Distraction?

The digital world depends on a reliable power supply – but the energy system is undergoing a transformation. In the future, volatile power sources will dominate, while expanding storage capacities will be associated with long development times, high investments, and rising grid fees. So, what will the future of power supply for digital infrastructures look like?