Petra Jenner is an accomplished business and technology executive with over 25 years of international experience and a strong instinct for growth and innovation. Her expertise spans go‑to‑market strategies, multi‑channel management, digital transformation, and modern workplace environments.
After seven years as General Manager at Microsoft in Switzerland and Austria, Petra joined Salesforce, where she played a leading role in building the European Innovation and Transformation Advisory Services, and later took on leadership of the Commercial Business in the EMEA region and Emerging Markets & Israel.
Since 2016, Petra has been shaping corporate strategy for the EMEA region as General Manager and Senior Vice President at Splunk, overseeing go‑to‑market strategy and the company’s regional growth.
Strategic Leadership in Disruptive Times: Securing Long-Term Success Through AI and Digitalization
Digitalization and AI: A Leadership Matter – Not Just a Departmental Issue.
Digitalization and artificial intelligence must be embedded in corporate strategy. They are not merely IT topics, but critical levers for future readiness, growth, and resilience. These technologies do not just transform processes—they fundamentally change the way we think, make decisions, and lead.
However, technology alone is not enough. Its impact depends on a culture that embraces change.
Today’s leadership means embodying this culture—and empowering employees to actively shape the transformation.